In the past, ads on media platforms were bought and placed only by humans. This process was hampered by mistakes. Human error is unavoidable, sadly, and advertisers eventually recognized this. Enter what is now known as programmatic advertising. According to data of eMarketer, 85% of US advertising budgets will go toward programmatic ad buying this year.Continue reading “Programmatic Advertising: The Best Tips and Examples”
Before there were seven pillars of marketing, there were only four: product, price, promotion and place. These are the OGs of marketing mix pillars.
Three pillars were added to this model way back in the 1980s. A pair of academics felt that the first four pillars were only considering the marketing of products and should encompass the marketing of both products and services.Continue reading “The 7 Pillars of Extended Marketing Mix”
In today’s world, empathetic messaging is critical for your brand.
Your voice, your content, how often you communicate – all of these considerations must include empathy during difficult times.Continue reading “How AI Helps Develop Empathetic Messaging”
So many factors impact the success of an advertising campaign.
The right target audience might be the richest source of opportunity for your company.
Reaching the right audience at the right time with the right messaging is critical in building brand awareness and familiarizing them with your business and the services and products you offer.Continue reading “How to Effectively Incorporate Display Advertising into Your Marketing Strategy”
Too many marketing teams are leaving money on the table.
There are many ways this happens, but one of the most common and easy-to-resolve issues is forgetting to leverage consumer reviews and testimonials.
Reviews and testimonials help potential customers get comfortable with the idea of buying from you. Reviews and testimonials can also help leads become brand ambassadors, convert more easily and spend more money.Continue reading “How to Leverage Reviews and Testimonials”
When executed properly, search engine optimization is a serious undertaking.
There are an infinite number of ways to drive more traffic toward your site and improve SEO. Each approach involves research, analysis and trial-and-error.
And the job is never done.
You can certainly move the needle when it comes to SEO, but it won’t be easy and it can become overwhelming. Many people become so overwhelmed, in fact, that they quit before trying even one approach.Continue reading “How an Analysis of Your SEO Competitors Can Provide Meaningful Insights”
Content will always be king when it comes to marketing. However, there is one aspect that ensures your king stays king: diversity and inclusion. Why are these two facets of content so important?Continue reading “How Inclusive And Diverse Is Your Content? A List Of 11 Essential Factors To Check”
If you are like many companies, you have spent loads of cash and more time than you’d like to admit trying to drive web traffic to your site and you are still not seeing the results you hoped for.
If this is true, you could use an SEO audit.Continue reading “What is an SEO Audit and How to Perform One”
Website personalization is something that will keep visitors on your site for longer than they planned to be. What is more, longer visit duration is the least of what you can achieve by personalizing their experience. Further benefits include improved conversion prospects, higher customer satisfaction, a lower bounce rate, and a boost in site visits.Continue reading “Тhe Complete Guide to Getting Started with Website Personalization”
Did you know that more than 50% of content marketers have no idea how effective their content marketing efforts are?
Content is an essential marketing tool. When content is used correctly, it can create dramatic results for your business by attracting, informing, engaging and retaining prospects as well as current customers. Content can help move the needle when it comes to building brand loyalty, generating leads and driving revenue.Continue reading “4 Types of Content Analytics That Optimize Engagement”