Stories & News

Branding Content: How to Redirect and Return Your Marketing Strategy to Your “Why”

“Pivot” is a major buzzword in the current business environment, thanks to the effects of the COVID-19 pandemic. If a restaurant is forced to close its doors to customers, it pivots to delivering food. If a brick-and-mortar store faces steady decline in customers, it pivots and embraces online ordering. When a small business struggles to stay afloat alone, it pivots by collaborating with another business.

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CREATING YOUR CONTENT MARKETING PLAN IN 2021: THE FULL GUIDE

Having a contact marketing strategy is paramount to the success of a business, yet only 46% of businesses have a documented strategy, according to the Content Marketing Institute. Companies that have a documented content strategy are more successful in their marketing efforts than their counterparts.

Like all marketing, content marketing also requires preparation and focus on your performance indicators to understand website traffic. This is why we have put together a guide that includes all the essential facets of content marketing for 2021.

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snackable

Snackable Content: Why You Should Absolutely Consider it

Attention span, our ability to remain focused on a single task for a specific amount of time, is a topic that has always fascinated clinical and cognitive psychologists. Whereas attention span has traditionally been seen as purely belonging in the world of psychology, marketers have recently discovered that this previously unchartered territory should also be of interest to them as well.

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Creating Value Through Blogging: The Ultimate Guide For Writing Blogs In 2021

You created a blog for your business and as you sit down to write a post, you feel anxious. You know the benefits of blogging, building customer trust, creating leads, building credibility and more, but you still feel like an amateur and you have so many questions like:

What should you write about?

How long should it be?

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Will SEO Still Matter in 2021?(Plus Ranking Tips You Will Want to Follow)

Like everything else in the world is changing so is the world of marketing. Having a good SEO marketing strategy is extremely important to drive organic traffic and visitors to your website and turn them into potential long-term customers. In the past SEO optimized marketing content has proven to be the king of driving visitors to your website but will it be as relevant in 2021?

In the article below we will reveal our predictions about the relevance of SEO in 2021 and how we think it’s going to change so you can adapt to the new demands in a timely fashion and get ahead of your competition.

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COVID’s Impact on Content Creation: PEOPLE, NOT PRODUCTS and Takeaways for 2021

As it has affected so many aspects of life in 2020, COVID has changed not only the way we create content, but the nature of the content itself. Living through a pandemic has transformed consumers in ways too numerous to enumerate but one of the most dramatic is in the way we consume content.

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content priorities 2021

The Most Comprehensive List of Content Priorities You Should Keep Close for 2021

Now that I’ve had time to reflect on 2020, I cannot say that this year wasn’t a challenge, yet I cannot deny that it was an opportunity. Amidst such challenging times, your words can mean so much more than you think.

Even though the world is moving towards digitization, written content, both printed and digital, is here to stay. That’s because written content is more authoritative and can be skimmed easily.

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The Iris Predictions: How User Experience Will Still Shape Content in 2021?

Good content is like a glue that holds audiences together. If your content has value and adds to the experience of the user then it might not just attract them but convert them into loyal followers as well. However, a lot of brands tend to make one common mistake. They fail to strategize content in a way that will enhance user experience. Instead, they only keep producing stuff that most likely gets ignored.

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The Iris Predictions: How To Tell Your Stories in 2021

With the New Year, a few new challenges are coming, and one of those challenges is how to improve your storytelling content. It’s an important part of any successful content marketing strategy because it engages with a wider audience. Storytelling also promotes a product or a service in a not-so-obvious-way, and it presents a certain narrative that is positive for your brand.

Because it’s an important part of any marketing strategy, we did some research and found a few very impactful things you can do to improve your brand awareness through storytelling content in 2021.

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