Stories & News

Is SEO Ruining Your Brand Content? 5 Ways to Avoid That

Businesses these days have moved from the physical sphere to the online one. But maintaining an online presence has become more challenging as more content has become available. SEO strategies are a great way to push your content a bit further, but at what point does it become too much?

They say too much of anything eventually becomes a disease. With that in mind, there may be certain SEO practises that are dragging you down. Curious yet? Well, you should be because here are ways you can avoid ruining your business with SEO.

Continue reading “Is SEO Ruining Your Brand Content? 5 Ways to Avoid That”

10 Secrets About What Your Audience Wants From Content

We have all heard the saying “Content is King,” right? Even though content indeed rules, a king who fails to listen to what his people need and want is a king on the verge of being overthrown.  The world has been brought to its knees by the pandemic, and nothing is what it used to be. Buyers are faced with a new reality, and your content should meet buyers where they are at, not where you wish they were. If your content fails to deliver what your audience wants, then your king will soon be left without a kingdom.

Continue reading “10 Secrets About What Your Audience Wants From Content”

How to Adapt all Your Content Creation Efforts to Fit the Remote Reality of 2021

The world will never be the same again. Covid-19 has been a complete game-changer, and nothing is what it used to be. As the world has been brought to its knees, the aftermath of the pandemic is now beginning to unfold as people try to adjust to the new remote reality of 2021.

The marketing industry has also been deeply affected. New changes to consumer’s mindsets and buying habits were born during these difficult times. How quickly marketers were able to adjust their content to match this new buying journey determined their success. As the remote reality becomes the new normal, marketers should adapt their content to guide their brands toward the future.

How should you adapt your content creation efforts to fit the remote reality of 2021? Here is how.

Continue reading “How to Adapt all Your Content Creation Efforts to Fit the Remote Reality of 2021”

Pillar Pages: A Guide to Creating the Best

A pillar page is the one that covers everything about the topic on every single page, it helps organize your website according to the way people are looking for information5 nowadays, and it is the typical cornerstone for a bunch of content from your site. In other words, a pillar page is what keeps together each category of your content.

Continue reading “Pillar Pages: A Guide to Creating the Best”

Project-Focused Content Is Huge This Year: Your Guide for Creating It

Addressing an audience directly can be a challenge and how you approach it is the key to staying in their heads… and why not? In their hearts. If you are a content creator you should know that it doesn’t matter if what you create has been in the market for a while or if it is the first time that such a project is decided to be massively exposed, what is important is that your ideas are transmitted, but how to do this?

Continue reading “Project-Focused Content Is Huge This Year: Your Guide for Creating It”

Are You Changing Content Mediums? 10 Pros and Cons

Stepping out of one’s comfort zone can be unsettling, and very few people are willing to tread unchartered territory. So, if you are one of those content marketers who prefer to stick to one content medium that you feel comfortable with, I get you. I totally do. Like yourself, I had found my niche on one specific content medium and was very wary of changing paths and entering into the realm of the unknown.

Continue reading “Are You Changing Content Mediums? 10 Pros and Cons”

Remarketing For Small Businesses: How to Do It Right

Did you know that 96% of website visitors don’t buy or subscribe on their first visit?

Moreover, 97% of website visitors who leave a site never return.

The point is, your SEO, social media campaigns, Google Ads, and emails can bring your customers to your website. But what happens after they leave?

Well, there’s a way to reach out to potential customers who’ve already seen what you’re offering, but didn’t make a purchase. This is known as remarketing or retargeting.

Continue reading “Remarketing For Small Businesses: How to Do It Right”

Podcast Marketing: Do’s and Don’ts for Your Business

It has been a while since the first time we heard about a Podcast. You can produce a Podcast or just listen to it but you are most likely familiar with that term.

A podcast is a simple way to listen to new information while doing other things, and yes, there is plenty of new information and different topics available.

Continue reading “Podcast Marketing: Do’s and Don’ts for Your Business”

How To Create Authentic Content Without Being Too Corny

Cliches. We hate them, but can’t avoid them.

As we write this, there are over 500 million blogs on the web. Naturally, not all of it is quality stuff. Much of it is redundant, plagiarised, and cliched. So how do you stand out in this sea of content?

By being authentic.

This is especially true in 2021, where we are bombarded with spammy content and fake news. In fact, a recent study shows that 70% of consumers are suspicious of all advertising.

Continue reading “How To Create Authentic Content Without Being Too Corny”

Integrating Advocacy: Tapping Into Your Employee and Customer Base

Employees are the most valuable assets in an organization. For a workforce to be happy and productive, you need a robust culture. Not many businesses understand that tapping into the unlimited potential of their teams requires a certain level of planning and advocacy.

So, what is employee advocacy, and how can you integrate it into your existing marketing strategy? Let’s find out.

Continue reading “Integrating Advocacy: Tapping Into Your Employee and Customer Base”