Stories & News

Improper Content Marketing: This is Where Your Brand Can Stumble

Content marketing seems to be the buzz word these days. Brands are continuously looking out for content, and marketers invest time and energy in creating original, exciting, and engaging content to promote their brands. High-quality content is the most critical element in generating leads and promoting brand awareness. According to Hubspot, more than 70% of marketing budgets are usually allocated to content. It is the driving force behind conversions and the determining factor of pushing your audience towards the funnel stages from awareness, consideration, conversion, and ultimately loyalty.

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buyer journey

Understanding The Changing Buyer Journey In The COVID Era: How To Adapt Your Content To Meet Their Needs

For the past ten months, humanity has been treading in the unchartered territory of a global pandemic. Whether you are genuinely worried about Covid19 or are skeptical about its actual dimensions, there is one underlying universal truth: COVID has changed our way of being. It has dramatically affected all aspects of our life: social, emotional, and, most importantly, financial.  

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How to Grow Your Business Past the First 10k

Many companies think that marketing agencies can help them get to 10K, when in fact marketing companies often provide the most momentum for businesses that have already achieved 10K in sales per month.

If you are one of the businesses that think the first 10K is the hard part and you won’t need an agency once you get there, think again.

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7 Storytelling Techniques You Need To Use This Year To Make A Difference

In the world of Content Marketing, Storytelling is the new darling. It has taken over the world of online marketing and is currently one of the most critical business skills that engage your audience and lead to higher conversions. The reason behind this is relatively simplistic: storytelling puts your audience in the narrative, plunges them into action, and makes it more personal to them.

There is no doubt that storytelling is compelling. However, how do you use storytelling in your marketing? Below we will examine seven storytelling techniques that you need to use this year to make a difference.

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Press Release Myths Debunked: Do You Still Need Them to Grow?

How people and organizations communicate and market their businesses has changed significantly over the past ten years. Before the technology revolution of the last decade, a press release was one of few choices that organizations had to generate awareness for a new product or service.

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Programmatic Advertising: The Best Tips and Examples

In the past, ads on media platforms were bought and placed only by humans. This process was hampered by mistakes. Human error is unavoidable, sadly, and advertisers eventually recognized this. Enter what is now known as programmatic advertising. According to data of eMarketer, 85% of US advertising budgets will go toward programmatic ad buying this year.

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The 7 Pillars of Extended Marketing Mix

Before there were seven pillars of marketing, there were only four: product, price, promotion and place. These are the OGs of marketing mix pillars.

Three pillars were added to this model way back in the 1980s. A pair of academics felt that the first four pillars were only considering the marketing of products and should encompass the marketing of both products and services.

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How to Effectively Incorporate Display Advertising into Your Marketing Strategy

So many factors impact the success of an advertising campaign.

The right target audience might be the richest source of opportunity for your company.

Reaching the right audience at the right time with the right messaging is critical in building brand awareness and familiarizing them with your business and the services and products you offer.

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How to Leverage Reviews and Testimonials

Too many marketing teams are leaving money on the table.

There are many ways this happens, but one of the most common and easy-to-resolve issues is forgetting to leverage consumer reviews and testimonials.

Reviews and testimonials help potential customers get comfortable with the idea of buying from you. Reviews and testimonials can also help leads become brand ambassadors, convert more easily and spend more money.

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