When executed properly, search engine optimization is a serious undertaking.
There are an infinite number of ways to drive more traffic toward your site and improve SEO. Each approach involves research, analysis and trial-and-error.
And the job is never done.
You can certainly move the needle when it comes to SEO, but it won’t be easy and it can become overwhelming. Many people become so overwhelmed, in fact, that they quit before trying even one approach.
Continue reading “How an Analysis of Your SEO Competitors Can Provide Meaningful Insights”
Content will always be king when it comes to marketing. However, there is one aspect that ensures your king stays king: diversity and inclusion. Why are these two facets of content so important?
Continue reading “How Inclusive And Diverse Is Your Content? A List Of 11 Essential Factors To Check”
If you are like many companies, you have spent loads of cash and more time than you’d like to admit trying to drive web traffic to your site and you are still not seeing the results you hoped for.
If this is true, you could use an SEO audit.
Continue reading “What is an SEO Audit and How to Perform One”
Website personalization is something that will keep visitors on your site for longer than they planned to be. What is more, longer visit duration is the least of what you can achieve by personalizing their experience. Further benefits include improved conversion prospects, higher customer satisfaction, a lower bounce rate, and a boost in site visits.
Continue reading “Тhe Complete Guide to Getting Started with Website Personalization”
Did you know that more than 50% of content marketers have no idea how effective their content marketing efforts are?
Content is an essential marketing tool. When content is used correctly, it can create dramatic results for your business by attracting, informing, engaging and retaining prospects as well as current customers. Content can help move the needle when it comes to building brand loyalty, generating leads and driving revenue.
Continue reading “4 Types of Content Analytics That Optimize Engagement”
Have you noticed that your overall website traffic has decreased in the recent months? Are you worried that your SEO content work will become irrelevant after the latest Google algorithms? You are not the only one to worry. Some of the more pessimistic voices in the market are already mourning the death of SEO after the Google BERT update.
Continue reading “Will Google’s Upcoming Updates Kill Your SEO Content Efforts?”
Does your marketing strategy aim to acquire new customers?
Of course it does.
Does your strategy pay an equal amount of attention to retaining the customers you already have?
It should. Existing customer are the pillars of a successful marketing campaign. Your business depends upon keeping them, developing their loyalty and turning these customers into advocates.
You may want to spend more attention to existing customers after reading this article.
Continue reading “Customer Retention, Loyalty and Advocacy: The Pillars of a Marketing Campaign”
As the first step in the sales funnel, lead generation plays a critical role in every brand’s success. However, it can be hard to grasp with so many different options available. In this article, we cover the best marketing trends to integrate in your lead generation tactics this year. You’ll definitely benefit because they have proven both their profitability and credibility.
Continue reading “Marketing Trends You Can Use to Generate Predictable Traffic, Leads, Clients (Even During Uncertain Times)”
Writing has drastically changed with the implementation of search engine algorithms. Content used to be all about the reader, and it now needs to also appeal to algorithms; otherwise no one can find you.
How do writers marry the two?
How do you write for an algorithm while making sure that your audience can connect with your content?
Continue reading “Write Content for People and Optimize It for Google: 11 Tips”
Companies often decide what content to publish based on intuition or what they think sounds good. This includes anything from the micro-copy on the buttons, to blog articles, and general descriptions for products or services.
However, it is hard to have a fair idea of how everything looks to your prospects. As a company, you have spent months or years developing your product or service. You have a thorough understanding of the advantages and benefits.
Continue reading “How to Run A/B Tests With Your Content To Increase Conversions”