Stories & News

The Iris Predictions: How To Tell Your Stories in 2021

With the New Year, a few new challenges are coming, and one of those challenges is how to improve your storytelling content. It’s an important part of any successful content marketing strategy because it engages with a wider audience. Storytelling also promotes a product or a service in a not-so-obvious-way, and it presents a certain narrative that is positive for your brand.

Because it’s an important part of any marketing strategy, we did some research and found a few very impactful things you can do to improve your brand awareness through storytelling content in 2021.

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Long-Form or Short-Form? What Content Will Work in 2021?

When was the last time you sat back and calmly read a complete newspaper? It seems like ages ago because now we prefer to scroll down information as quickly as possible. Instagram, Facebook, and Twitter have tuned our minds differently, and in the last decade, the attention spans of people have reduced massively. Millennials today do not have the time or the energy to spend hours on one thing; they like to multi-task and consume as much as they can in a short period. 

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The Iris Predictions: How to Achieve Content Success in 2021

As the name suggests, web content refers to the content of a website: text and multimedia. The quality of web content is crucial for attracting traffic to a website. It can be any type of element, with varying degrees of creativity, such as text, images, videos, applications, or e-services. Textual web content, which is free of plagiarism, typically has reliable internal links to help the reader get more information. On the other hand, multimedia consists of images, audios, videos, and animations that reflect upon the content of the website. 

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7+ November Content Marketing Ideas You Will Thank Us For

Content marketing is a dynamic sphere, and the competition becomes all the more intense when November comes. That’s because between Thanksgiving and New Year people indulge in shopping sprees, and all businesses want to leverage this spending spirit. Malls and stores get decked up with banners announcing attractive sales and offers. Likewise, online businesses get into an intense promotion war as November approaches.

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How To Tune Up Your Social Media Presence This November

I dare you to go out there and search for a brand that has no social media. I am willing to bet that there is probably a close to zero chance that you will find one brand without any form of social media: Facebook, Twitter, Instagram. The truth is, social media is a crucial part of any brand’s success and has become the holy grail for marketers.

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A Good Content Workflow Can Actually Save Your Marketing

A business’ success is immensely dependent on the content workflow. To minimize hurdles and setbacks that can be encountered during the marketing process, a smooth and efficient content workflow is crucial. A content workflow must be defined and followed by the team according to a plan without compromising the quality.  Besides focusing on just the marketing process, the content itself should be emphasized as well.

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Organizational Storytelling: A Guide

I have many times sat in a business meeting feeling utterly bored and wondering what my mischievous cocker spaniel is up to and where in the world I hid that last piece of chocolate brownie from my toddler. Feelings of boredom and despair get mixed with feelings of pity for the poor presenter. I do my very best to stay alert and closely follow the presentation, but alas! I often fail miserably.

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The Ultimate List of Key Ingredients for Successful Content Marketing

Content Marketing in the past few years has become a crucial need for every business. As the digital marketing ecosystem continues to advance day by day, more and more businesses are moving towards content marketing in order to generate better reach, engagement, leads and ultimately, sales.

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Doing Technical Content Right: The Full Guide

There is a huge market today for technical services. If you run a technical business, or just want to implement technical content into your existing website, there are a few things you need to know. It is not enough to just build a website and hope that customers will come to you. In today’s competitive market, you need to know how to reach your target audience – and you need to know how to do it quickly.

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Introducing: The Ultimate Online Writers’ Course by Iris Academy

Have you considered a freelance writing career? Have you thought of pursuing writing opportunities to supplement your income? No matter the case, online writing courses, such as The Ultimate Online Writers’ Course by Iris Academy can help anyone and everyone from professional content developers to novice writers alike. From sharpening one’s research skills to analytical skill development and from creative problem solving to learning how to communicate with clarity, online writing courses come packed with many benefits. Read on and learn more about Iris Academy’s The Ultimate Online Writers’ Course.

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