SEO seems to be the new buzzword in the world of marketing. Marketers swear by it, and brands rush to jump on the SEO train, anxious to reap its rewards. Many law firms spend considerable sums hiring an SEO team, hoping it will increase their profits. They completely ignore content writing teams and invest in SEO. But this is where many law firms err, assuming that better SEO equals higher profits. Confused?
Well, let us set the record straight.
Continue reading “The Huge Advantage Of Working With A Writer Team Rather Than An SEO One”
You probably have a ton of ideas about your niche and are having a fun time writing them down and posting them on the digital space, but sooner or later, you’re going to want to transform your blog into something more than a space for posting your personal thoughts. You need an audience.
Every blog, small or big, needs organic traffic driven by its content quality and delivery; isn’t this why people post on the internet in the first place?
Your blog could be a standalone project – content for the sake of content (backed by Google Ads Program or Amazon Affiliate), or it could be a vehicle to drive your business. The latter is more likely to be the case but in both scenarios, you need to show that you are authoritative over your niche.
Continue reading “Big Data And Deep Learning: How To Leverage Information To Triple Your Content Audience”
The Ultimate Guide for Content Marketers
Google’s big announcement at the Google Marketing Livestream event for content marketers and advertising professionals notably recognized their new Performance Max campaign. This new type of campaign in the Google Ads platform is called a game-changer in the marketing and advertising world for businesses. The new campaign type maximizes your performance across all Google inventory using machine learning. It is fully automated and requires marketers/advertisers only to provide copy, a call to action, images, and videos. In turn, this activates Google’s Smart Bidding process across different channels, all based on the goal of the marketer or advertiser.
Continue reading “Google’s Performance Max: Is This For You?”
The key to successful growth for pretty much any modern business lies in creating a high-performing website and developing a prominent online presence. There are various types of content that businesses need to focus on and several platforms to distribute it on to achieve these goals.
Continue reading “3 Ways to Measure Content Performance Outside of Traditional SEO Metrics”
There is an abundance of law firms out there. The digital era makes it easy for potential customers to search for lawyers and click their way through till they find one they can trust.
If you want your firm to stand out from the crowd and appear trustworthy, you must create valuable authority-based content. This is because humans tend to trust authority figures, and with helpful content, you are demonstrating expertise instead of claiming expertise.
Continue reading “Legal Firm Content Tips: How to Create Valuable, Authority-Based Content”
An eCommerce website can be somewhat difficult to drive organic traffic to. Your brand is only online not in-person, but as more people continue to use the internet and social media there are always new ways to optimize it to get more conversions. Currently, there are around 47 billion websites, yes BILLION. So, getting your website noticed or sales can be a tough process, but there are always strategies to try like optimization. ECommerce optimization is a holistic approach to improving your website to gain more conversions.
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In the past, you could simply register on a blogging site and say just about anything. After all, blogging started out as a form of expression. But, these days, most blogs are monetized, which really puts pressure on writers to provide quality content.
Continue reading “11 Horrible Mistakes You Can Make When You Start Blogging For Business”
There are many Facebook ad myths out there; beliefs that lead to poor ROIs, overpaying, and a lack of ad optimization, all of which lead to bad Facebook ad performance and wasted money.
Beliefs like “Facebook advertisements are so expensive” or “I need as many Facebook page followers as possible” are working against you.
We take a look at some of the most frequent Facebook myths to bring you: Debunking 7 Common Facebook Ad Myths!
Continue reading “7 Facebook Marketing Myths Debunked”
Businesses these days have moved from the physical sphere to the online one. But maintaining an online presence has become more challenging as more content has become available. SEO strategies are a great way to push your content a bit further, but at what point does it become too much?
They say too much of anything eventually becomes a disease. With that in mind, there may be certain SEO practises that are dragging you down. Curious yet? Well, you should be because here are ways you can avoid ruining your business with SEO.
Continue reading “Is SEO Ruining Your Brand Content? 5 Ways to Avoid That”
We have all heard the saying “Content is King,” right? Even though content indeed rules, a king who fails to listen to what his people need and want is a king on the verge of being overthrown. The world has been brought to its knees by the pandemic, and nothing is what it used to be. Buyers are faced with a new reality, and your content should meet buyers where they are at, not where you wish they were. If your content fails to deliver what your audience wants, then your king will soon be left without a kingdom.
Continue reading “10 Secrets About What Your Audience Wants From Content”