Influencers play a large part in the promotion of business branding. 63% of consumers say that they trust the word of an influencer over the brand’s advertising. That is why having an influencer on board to promote your brand can make all the difference.Continue reading “How To Leverage Influencers For SEO Content In 2020”
Looking for the best ways to optimize your content for SEO in 2020? You’re in the right place.
Content optimization isn’t as complicated as you may think. It’s actually one of the easier elements of SEO to understand.
However, search engine algorithms continue to evolve every year, making thousands of improvements. To make your content competitive in 2020, you’ll need content optimization techniques that reflect those changes.Continue reading “How to Optimize Your Website Content: The Definitive 2020 Guide”
You believe you create amazing blogs for your website, but somehow, traffic isn’t flocking in.
Have you perhaps considered you may be doing things the wrong way?
Many businesses relying on blog marketing to attract more traffic to their sites also face this conundrum, so the problem isn’t unique to you.Continue reading “How to Write a Blog from Start to Finish: The 2020 Guide”
There’s no way around it: Google controls Internet traffic. Knowing how to operate within the search engine’s algorithm lets you maximize your SEO and score higher in search rankings. To do this, you have to understand Google’s E.A.T. paradigm. It lets you prove your bona fides and attract the kind of clients you’re looking for.Continue reading “The E.A.T. Paradigm for Google: How You Can Up Your Game in 2020”
User-generated content can be a blessing and a curse for businesses. People are becoming more open about posting videos, sharing experiences, and posting photos on social media platforms. This means that the content they are creating could be positive or negative to your site.Continue reading “2020 Trends: Will This Be The Year Of User-Generated Content?”
Podcasts are a divisive subject, partially because many people misunderstand their purpose and how much work goes into making one. IT Munch mentions that a podcast could be considered the internet’s version of a talk show. Podcasts seem as though almost anyone with recording equipment could do them. Nothing could be further from the truth. Even the simplest of podcasts could take hours of audio editing and cleaning up before it’s in a usable form.Continue reading “Should You Start a Podcast in 2020? Pros and Cons”
Conversational marketing is a method of marketing based on an old idea – that human beings enjoy conversations. Speaking to someone else and transmitting information through our words is one of the most basic of social activities. The internet has offered content marketers a new way to get in contact with potential buyers and speak to them directly. Business Wire mentions that only 43% of people answer calls from unknown numbers, meaning that older methods of cold calling don’t work anymore. Luckily, we no longer have to depend on cold-calling to generate leads or garner feedback from customers.Continue reading “The Rise of Conversational Marketing and What You Should Do to Rise to Success in 2020”
When a user searches out a particular topic, they want to find someone who knows what they’re talking about. Search engines don’t have access to professional certificates, and neither do their users. How they decide on who is an expert and who isn’t is by using other websites. Using the collection of relevant links and information between related sites, a search engine can decide where to include specific pages in their ranking. However, as Searchmetrics notes, backlinks are not the only criteria that search engines use when ranking the expertise of pages.Continue reading “Building Topical Authority With Your Content: The Short and Sweet Guide”
The world of journalism has been under scrutiny since the US presidential election in 2016, but that hasn’t stopped major journalistic moments from reaching the headlines in 2019. This year has seen monumental advancements in scientific exploration and tragic catastrophes that have affected the world. These news events have provided writers some of the best of content in 2019.
Let’s take a look at some of the world’s most newsworthy events and how content creators can make use of them.Continue reading “2019 Retrospective: The Best Journalistic Moments Of the Year”
An infographic is one of the fastest ways to get your information across. The combination of well-structured text and images can help educate your target audience on a range of topics and issues. One of the main advantages of using infographics is that you can easily convey your intended message more effectively than just plain text blog posts.Continue reading “How to Write Infographics in 2020: Content Marketer’s Guide”