The only thing constant is change itself. Right?
Online ‘search’ habits are constantly evolving. We rely on our mobile phones
and computers even for the most mundane acts these days. Think back to a couple
of decades ago. Having a computer then, it was a big deal.
We were not constantly plugged in. Computers
were used primarily for work or school projects.
Now, our mobile phones are an extension of our
arms. Everyone is constantly holding their phones, and many of us feel naked
and lost when we forget our phone at home or work.
Continue reading “The Changing World of ‘Search’: The 2020 Perspective”
Customer data or consumer data refers to all
the information companies collect from their customer’s digital trail. The
consumers have to agree with ‘terms and conditions’ and other ‘cookies’ that
allow companies to legally gather this data.
Customer data refers to any personal,
demographic and behavioral information companies collect from their consumers.
This data is then processed in an analytic tool such as Google Analytics to
help the companies arrive at insights regarding consumer behaviors, including
Continue reading “What is Customer Data? Collection, Validation and Analysis: A 2020 Perspective”
Content quality versus quantity has always
been a major topic concerning SEO. Many believe that longer content will yield
a higher chance of ranking keywords as well as covering more informational
ground to address a reader’s interest.
This belief has led companies in every
industry to focus on content creation to interact with their target market,
develop brand awareness, and to spread their message. However, is it better to
focus on the volume of content creation or quality content creation?
Continue reading “Quality Vs. Quantity: Which Type Of Content Matters More?”
As we head into the 2020s, content
marketing will become an increasingly important way to connect with customers
and to develop long-term market awareness. However, with more content than ever
flooding the Internet, it will take clever positioning and a creative approach
to break through the noise.
Continue reading “The Dos and Don’ts of Brand Partnership in Content Marketing for 2020”
As the years have gone by, the importance of content marketing has increased due to the exceptional results it brings to the table. It isn’t surprising to find out that 86 percent of marketers rely on content today in an attempt to reach clients and influence their decisions. At the same time, many companies still struggle with their content marketing.
Bringing together your social media and
content marketing could be exactly what your company needs. Using these two
types of marketing together can create an entirely consistent brand voice and
marketing plan. So, get your social media manager and content marketing team
Continue reading “5 Tips for Blending Social Media and Content Marketing in 2020”
Your click-through rate: Everyone says it’s
important (and it is), but how do you improve it?
It turns out that psychology may be one of the
best tools to utilize to increase your click-through rate for content marketing
in 2020. After all, these techniques are at play, working their magic on you
each time you open your web browser. So why not use them yourself?
It’s easy to get the ball rolling while considering
how to increase click-through rate when you simply think about what makes you want to click on an ad campaign.
What compels you to click instead of scrolling on by?
Continue reading “7 Psychological Techniques to Increase Your Click-Through Rate”
Achieving success with content marketing in 2020 is not going to be easy. Everywhere you look, you have competitors: blogs here, companies and services there. Ads pull your potential customers’ attention every which way all the time – so how do you find and reach your audience amongst the noise?
And, more importantly, how do you make your
content go the coveted phrase “viral?”
The truth of viral marketing is that it
only works if your customers want to share it with their
friends/followers, and so on. In this way, your marketing content spreads like
a “virus.” If every person who sees it reposts it, you’ll soon have an
exponential flood of attention on your product, website, or service.
Continue reading “Viral Marketing: How to Do It Properly in This Noisy Online World”
With many businesses looking to improve their content marketing
strategies in 2020, case studies are an excellent way to tell people about your
business. They are not just testimonials, but examples of how your business’
products or services helped customers achieve their goal. The problem is many
readers don’t go through it.
Continue reading “Tips for Writing Case Studies Your Clients Will Actually Want to Read”
The short answer is simply yes. Let’s examine
What is quality content?
The simple answer is any content that adds
value to the reader’s life is quality content.
Quality content creation is memorable, and it
can either educate, inspire or entertain the audience.
Currently, online there is so much content,
and it is extremely hard to find worthwhile, clean, quality content that can
make a difference to your research.
Continue reading “Does Quality Content Really Matter?”