Blog

Targeted Content Marketing: How to Create Content for Busy Professionals

Blog writing in 2020 is a great way to get more eyeballs to your website, build authority in your niche, and position yourself as a valuable resource. Unfortunately, not everyone (especially busy professionals) has the time to read through all your blog posts.

Thanks to their high purchasing power, busy professionals are some of the most in-demand target audience by many online marketers. But getting their attention and making them read your blog posts is not a walk in the park because they have little time to spend online.

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Know Your Audience: How to Create Content for A Working Mommies’ Audience

According to research, women account for up to 43% of all household purchasing decisions. More often than not, these women happen to be mothers. You’ll be surprised to find that even in sectors where the consumer base is dominated by males, like automobiles and electronics, women still account for a significant percentage of the purchase decision-making.

So, if you thought that targeted content creation for moms should be reserved for kitchen and baby oil companies, think again. Regardless of your niche, your marketing strategy should always be curated with moms in mind because they’re the decision-makers in many households.

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Targeted Content Creation Tips: Create Content for Generation X

Looking for ways to tailor your blog writing towards the Generation X target group in 2020?

First, you’ll need to understand who is part of Gen X and what makes them tick. Once you understand this demographic group you’ll be able to market directly to them.

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content for children

Targeted Content Creation: How to Create and Market Content for Children

Writing content for your website can be challenging sometimes, now throw in writing for children and you may feel at a loss. What children like, need, or want may seem like a foreign concept especially if you’ve never had children, or your children are all grown up.

Creating and marketing your articles towards children isn’t too hard when you keep these content creation tips in mind:

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Trends That Matter: More Regulatory Control On Your Social Media Content

Since 2018, we are seeing constant changes in regulatory control on our social media.

2018 was especially a monumental year for social platforms as they introduced several strict measures, and in some instances the changes were specific to each country. Several of the changes included limitations on how many messages you can send, to how many people in one go, as well as seeing a lot of awareness about possible fake news.

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smarketing

The Smarketing Content Guide: How to Sell More With a Unified Marketing Strategy

Higher customer retention, more significant sales figures, and better lead follow up are the primary promises of smarketing. Pull your sales and marketing teams together and help them collaborate on content in a way that will deliver on the big promises of smarketing strategic planning.  

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video

Video As A Source Of Information-Will This Make Or Break Your Content In 2020?

YouTube has been a means of video entertainment and information for a while now. It doesn’t matter how old you are, there is a pretty good chance that you have heard of YouTube.

Why wouldn’t you? YouTube has 2 billion users that log-in monthly and 73% of the adults in the United States use YouTube. That is more than Facebook and Instagram. Maybe they are on to something?

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blog series

The 2020 Blogging Series: How Frequently Should You Blog?

Is There a Failproof Recipe?

Huffington Post, one of the world’s most prominent blogs, has a pool of about 2,000 bloggers who churn out dozens of quality content each day. 

The advice to post a lot of content on your blog regularly is common in the blogging world. And this can kill your desire to start a blog, especially when you feel you don’t have enough content to post daily.

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