This is the third of a three-part series about content marketing in 2020.
Finishing up our guide
to content in 2020, we round it off with how to build awareness of your brand
and how to promote your message to your audience. As newer generations take
over the role of content consumption, your promotions need to fall in line with
Here we’ll break down
some of the methods and rationales that will make sure that you can have a
successful year in 2020.
Continue reading “Create-Convert-Promote The 2020 Guide: Part 3 Promote”
This is the second of a three-part series about content marketing in 2020.
Now that we’ve covered
what content in 2020 we should create, it’s time to shift gears and focus on
how we can convert visitors into users, followers, and clients. Whether your
goal is to get your audience to sign up for a newsletter, buy your product, or
share your blog then this handy dandy guide is here for you.
Continue reading “Create-Convert-Promote The 2020 Guide: Part 2- Convert”
This is the first of a three-part series about content marketing in 2020.
As we are getting closer to the end of the year, we should all be gearing up our content in 2020 with a fresh perspective. We’ve put together this handy guide to make sure you can stay on top of the trends and stay on top of the list with Google.
Continue reading “Create-Convert-Promote The 2020 Guide: Part 1 Create”
The length of blog posts is a hot topic. There
are many schools of thought on the subject. We hope to give you a more
definitive answer as to what the future trends will be.
Although the way people collect information
tends to change and evolve, let’s see what the trend for blogs is, in 2020.
Continue reading “2020 Trends: Smaller Word Counts for Blogs in 2020 – A Fad?”
The only thing constant is change itself. Right?
Online ‘search’ habits are constantly evolving. We rely on our mobile phones
and computers even for the most mundane acts these days. Think back to a couple
of decades ago. Having a computer then, it was a big deal.
We were not constantly plugged in. Computers
were used primarily for work or school projects.
Now, our mobile phones are an extension of our
arms. Everyone is constantly holding their phones, and many of us feel naked
and lost when we forget our phone at home or work.
Continue reading “The Changing World of ‘Search’: The 2020 Perspective”
Customer data or consumer data refers to all
the information companies collect from their customer’s digital trail. The
consumers have to agree with ‘terms and conditions’ and other ‘cookies’ that
allow companies to legally gather this data.
Customer data refers to any personal,
demographic and behavioral information companies collect from their consumers.
This data is then processed in an analytic tool such as Google Analytics to
help the companies arrive at insights regarding consumer behaviors, including
Continue reading “What is Customer Data? Collection, Validation and Analysis: A 2020 Perspective”
Content quality versus quantity has always
been a major topic concerning SEO. Many believe that longer content will yield
a higher chance of ranking keywords as well as covering more informational
ground to address a reader’s interest.
This belief has led companies in every
industry to focus on content creation to interact with their target market,
develop brand awareness, and to spread their message. However, is it better to
focus on the volume of content creation or quality content creation?
Continue reading “Quality Vs. Quantity: Which Type Of Content Matters More?”
As we head into the 2020s, content
marketing will become an increasingly important way to connect with customers
and to develop long-term market awareness. However, with more content than ever
flooding the Internet, it will take clever positioning and a creative approach
to break through the noise.
Continue reading “The Dos and Don’ts of Brand Partnership in Content Marketing for 2020”
As the years have gone by, the importance of content marketing has increased due to the exceptional results it brings to the table. It isn’t surprising to find out that 86 percent of marketers rely on content today in an attempt to reach clients and influence their decisions. At the same time, many companies still struggle with their content marketing.
Bringing together your social media and
content marketing could be exactly what your company needs. Using these two
types of marketing together can create an entirely consistent brand voice and
marketing plan. So, get your social media manager and content marketing team
Continue reading “5 Tips for Blending Social Media and Content Marketing in 2020”