Stepping out of one’s comfort zone can be unsettling, and very few people are willing to tread unchartered territory. So, if you are one of those content marketers who prefer to stick to one content medium that you feel comfortable with, I get you. I totally do. Like yourself, I had found my niche on one specific content medium and was very wary of changing paths and entering into the realm of the unknown.Continue reading “Are You Changing Content Mediums? 10 Pros and Cons”
Did you know that 96% of website visitors don’t buy or subscribe on their first visit?
Moreover, 97% of website visitors who leave a site never return.
The point is, your SEO, social media campaigns, Google Ads, and emails can bring your customers to your website. But what happens after they leave?
Well, there’s a way to reach out to potential customers who’ve already seen what you’re offering, but didn’t make a purchase. This is known as remarketing or retargeting.Continue reading “Remarketing For Small Businesses: How to Do It Right”
It has been a while since the first time we heard about a Podcast. You can produce a Podcast or just listen to it but you are most likely familiar with that term.
A podcast is a simple way to listen to new information while doing other things, and yes, there is plenty of new information and different topics available.Continue reading “Podcast Marketing: Do’s and Don’ts for Your Business”
Cliches. We hate them, but can’t avoid them.
As we write this, there are over 500 million blogs on the web. Naturally, not all of it is quality stuff. Much of it is redundant, plagiarised, and cliched. So how do you stand out in this sea of content?
This is especially true in 2021, where we are bombarded with spammy content and fake news. In fact, a recent study shows that 70% of consumers are suspicious of all advertising.Continue reading “How To Create Authentic Content Without Being Too Corny”
Employees are the most valuable assets in an organization. For a workforce to be happy and productive, you need a robust culture. Not many businesses understand that tapping into the unlimited potential of their teams requires a certain level of planning and advocacy.
So, what is employee advocacy, and how can you integrate it into your existing marketing strategy? Let’s find out.Continue reading “Integrating Advocacy: Tapping Into Your Employee and Customer Base”
“Google, what time is it in Tokyo?” “Siri, find a plumber in my neighborhood.” “Alexa, tell me a story.”
Whether we’re using bluetooth in the car, talking into our Apple watches or relaxing on the couch, we’ve all had occasions to use voice search. And we all know how convenient it is, and how much safer it is for people on the go.
Voice searches are different than written searches, and so the way you optimize for the former will naturally be different as well. Let’s take a look at how to develop a content strategy for voice search optimization.Continue reading “Optimizing Your Content Strategy for Voice Search: The Guide”
What is value-driven content? Simply put, value-driven content addresses the specific needs of customers and provides valuable solutions based on a company’s core offerings. It is outwardly rather than inwardly focused. Value-driven content always asks, “What can I do for you?” instead of, “How can you help me succeed?” Value-driven content makes the reader the hero of the story, and that leads to higher engagement.Continue reading “Value-Driven Content Will Rise to the Top: How to Do It”
You put a ton of work into producing a piece of content. You labor over it and spend hours making it just perfect. You align the content with your client’s marketing strategy, you optimize it for search engines, you add a touch of visuals here and there, and then you publish it with great expectations and all the excitement it deserves. And then, you wait. But nothing happens. So you wait some more. And still, no likes, no follows, no conversions, no comments, no traffic. And you watch all your efforts go down the drain, and your content die a slow and painful death.Continue reading “How To Make Your Content More Interactive And Engaging For Your Audience”
“Pivot” is a major buzzword in the current business environment, thanks to the effects of the COVID-19 pandemic. If a restaurant is forced to close its doors to customers, it pivots to delivering food. If a brick-and-mortar store faces steady decline in customers, it pivots and embraces online ordering. When a small business struggles to stay afloat alone, it pivots by collaborating with another business.Continue reading “Branding Content: How to Redirect and Return Your Marketing Strategy to Your “Why””
Having a contact marketing strategy is paramount to the success of a business, yet only 46% of businesses have a documented strategy, according to the Content Marketing Institute. Companies that have a documented content strategy are more successful in their marketing efforts than their counterparts.
Like all marketing, content marketing also requires preparation and focus on your performance indicators to understand website traffic. This is why we have put together a guide that includes all the essential facets of content marketing for 2021.Continue reading “CREATING YOUR CONTENT MARKETING PLAN IN 2021: THE FULL GUIDE”