Organizational Storytelling: A Guide

I have many times sat in a business meeting feeling utterly bored and wondering what my mischievous cocker spaniel is up to and where in the world I hid that last piece of chocolate brownie from my toddler. Feelings of boredom and despair get mixed with feelings of pity for the poor presenter. I do my very best to stay alert and closely follow the presentation, but alas! I often fail miserably.

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The Ultimate List of Key Ingredients for Successful Content Marketing

Content Marketing in the past few years has become a crucial need for every business. As the digital marketing ecosystem continues to advance day by day, more and more businesses are moving towards content marketing in order to generate better reach, engagement, leads and ultimately, sales.

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Doing Technical Content Right: The Full Guide

There is a huge market today for technical services. If you run a technical business, or just want to implement technical content into your existing website, there are a few things you need to know. It is not enough to just build a website and hope that customers will come to you. In today’s competitive market, you need to know how to reach your target audience – and you need to know how to do it quickly.

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Introducing: The Ultimate Online Writers’ Course by Iris Academy

Have you considered a freelance writing career? Have you thought of pursuing writing opportunities to supplement your income? No matter the case, online writing courses, such as The Ultimate Online Writers’ Course by Iris Academy can help anyone and everyone from professional content developers to novice writers alike. From sharpening one’s research skills to analytical skill development and from creative problem solving to learning how to communicate with clarity, online writing courses come packed with many benefits. Read on and learn more about Iris Academy’s The Ultimate Online Writers’ Course.

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How To Select The Right Medium For Your Content Marketing This Autumn

As we approach 2021, content marketers have an unprecedented array of mediums available at their hands. From podcasts to blogs, white papers, streaming services, mobile apps, videos, social media, the list is endless. With so many mediums available, getting your message across has never been easier. And yet, paradoxically, choosing the right medium has never been more challenging.

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Improper Content Marketing: This is Where Your Brand Can Stumble

Content marketing seems to be the buzz word these days. Brands are continuously looking out for content, and marketers invest time and energy in creating original, exciting, and engaging content to promote their brands. High-quality content is the most critical element in generating leads and promoting brand awareness. According to Hubspot, more than 70% of marketing budgets are usually allocated to content. It is the driving force behind conversions and the determining factor of pushing your audience towards the funnel stages from awareness, consideration, conversion, and ultimately loyalty.

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buyer journey

Understanding The Changing Buyer Journey In The COVID Era: How To Adapt Your Content To Meet Their Needs

For the past ten months, humanity has been treading in the unchartered territory of a global pandemic. Whether you are genuinely worried about Covid19 or are skeptical about its actual dimensions, there is one underlying universal truth: COVID has changed our way of being. It has dramatically affected all aspects of our life: social, emotional, and, most importantly, financial.  

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How to Grow Your Business Past the First 10k

Many companies think that marketing agencies can help them get to 10K, when in fact marketing companies often provide the most momentum for businesses that have already achieved 10K in sales per month.

If you are one of the businesses that think the first 10K is the hard part and you won’t need an agency once you get there, think again.

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7 Storytelling Techniques You Need To Use This Year To Make A Difference

In the world of Content Marketing, Storytelling is the new darling. It has taken over the world of online marketing and is currently one of the most critical business skills that engage your audience and lead to higher conversions. The reason behind this is relatively simplistic: storytelling puts your audience in the narrative, plunges them into action, and makes it more personal to them.

There is no doubt that storytelling is compelling. However, how do you use storytelling in your marketing? Below we will examine seven storytelling techniques that you need to use this year to make a difference.

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Press Release Myths Debunked: Do You Still Need Them to Grow?

How people and organizations communicate and market their businesses has changed significantly over the past ten years. Before the technology revolution of the last decade, a press release was one of few choices that organizations had to generate awareness for a new product or service.

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