Like everything else in the world is changing so is the world of marketing. Having a good SEO marketing strategy is extremely important to drive organic traffic and visitors to your website and turn them into potential long-term customers. In the past SEO optimized marketing content has proven to be the king of driving visitors to your website but will it be as relevant in 2021?
In the article below we will reveal our predictions about the relevance of SEO in 2021 and how we think it’s going to change so you can adapt to the new demands in a timely fashion and get ahead of your competition.
What Is Going To Change in 2021 for SEO?
The biggest change that we anticipate to hit SEO in 2021 is the change in the way people write content. The content will need to be much more interesting and add a storytelling element combined with a brand selling point. This is based on factors and data gathered in the past including human behavior, media, mindsets, technology, and overall SEO strategies. The final product and the perfect SEO content would be the perfect combination of delivering valuable information through storytelling while at the same time promoting the brand.
The Impact of Innovation and Technology on SEO in 2021
The internet is filled with a lot of useful information but there are also some that are completely inaccurate and irrelevant. Basically, we can find anything on the internet if we know how to search for it. To build your brand online you need to use SEO tactics that will humanize your company as much as possible because the ones that are able to appear less corporate and present themselves with proper values will definitely get ahead in 2021.
In the technology and innovation sphere, a lot more users are using the voice search options on their phones, tablets, and laptops so optimizing your content for the voice search will also be extremely important in 2021. SEO optimization for voice search will be different from SEO for plain text search because people talk differently and use different phrases when they speak and when they write in a search engine.
User-Driven SEO Optimized Content
The needs of the user must be taken into consideration to have a successful SEO optimized marketing strategy. If your content is not optimized for actual people that will read through your article and it’s just for targeting a keyword, it won’t be as successful in 2021. Your SEO specialist will have to adapt to the new changes in technology, AI, and machine learning to be able to create the perfect SEO content for the end-user. It’s important for businesses to create content that will have solid research behind it and ultimately persuade users to buy a product or engage with the website in any way.
Learning about how the human mind works will also help a lot with SEO content marketing. If SEO specialists know what are the best triggers for persuading people and use them properly in the article they write for the website the content they produce will be much more successful in the coming years. For the SEO content to be optimized for the end-user it ultimately needs to have a valuable message, it needs to be inspiring for people who interact with it and encourage them to click on a link, product, or sign up for a newsletter.
SEO Optimized Content for The Best Web Experience
In 2021 brands and businesses should optimize their SEO content for the best web experience possible. The best way to do this is to invest in building their brand integrity and use relationships and partnerships to increase their credibility which will also increase their popularity.
It will be very important to utilize links from other credible websites and media for your SEO content to rank higher for both AI and real people. It will also be extremely valuable if you can get links from an authorized website because it will validate your brand even more. SEO content creators will have to keep adapting to the new trends and innovations in technology to produce relevant and valuable content that will serve its purpose. Refusing to follow the advancements will result in eventual SEO failure or just a short-term spike in visitors without any long-lasting effects.
SEO will still matter in 2021 but content creators will have to adapt to some changes if they want to produce the best possible SEO optimized content. Adapting is crucial for your SEO content to be successful in 2021. Keeping an open mind as an SEO content creator is what will make a huge difference between creating a successful piece that will bring brand awareness and a lot of visitors to your site for a long time and just a short-term boost in views without any long-lasting benefits. Voice search will also become much more relevant in the SEO world as more and more people tend to use their phones, laptops, and tablets that have voice recognition software that can search on Google and other search engines. It’s going to be a challenging year which is why we sincerely hope that our predictions will help you get ahead and start adapting sooner rather than later so you can lead the race in perfecting your SEO content for the upcoming changes in trends and technology.
How Will You Rank in 2021?
How you rank for specific keywords can change quite quickly, especially if you didn’t follow the best trends for long-term SEO rankings and you only focused on getting short-term results. However, this is your chance to get ahead of the curve and learn how will you rank in 2021 so you can prepare for the upcoming changes and improve your overall rankings.
That is why we did some research and wrote this article with the most important factors that will determine your ranking in 2021. About 200 different factors were released by Google with all the changes that are going to become relevant in the following year and we took out the ones that were most important and can really make a difference in your rank.
The Factors That Will Determine Your Ranking
There are a few factors that will determine how you will rank in 2021 and knowing them beforehand will give you a chance to improve your ranking for the upcoming year.
HTTPS Certification and Proper Security
One of the most important factors that will determine your rank in 2021 is how secure your page is and if you have the proper certifications. It will not just improve your ranking but also make your customers feel much safer when they are on your site. Having a secure connection plays a huge role in your ranking no matter how credible your website is. There are a few credible sites that don’t have the proper certifications and security measures and they rank lower than they originally would because of this.
The best way to make sure this doesn’t happen to you is to acquire an SSL Certificate. It’s a certificate that is held in high regard by many search engines. It provides safe encryption for any information you share. If your website doesn’t have this certificate, Google might flag it as unsafe which will result in lowering your rank.
Since smartphones are still taking the world in a storm and their usage continues to rise on a daily basis, having a mobile-friendly design is paramount to rank well in 2021. If your website isn’t optimized for mobile use, you will not just lose visitors who are potential customers but you will also get ranked lower on various search engines. Building a site without a mobile-friendly design is a major mistake in the current marketing climate because there’s a huge percentage of people that are using Google search on their smartphones. It’s the equivalent of committing “career suicide” so make sure your website is properly optimized for mobile use.
Loading Speed of Your Page
Another essential factor that Google’s algorithm considers is the loading speed of the page and the bounce rate of your page. If your page is loading slower, you’ll experience a higher bounce rate because many people won’t have the nerves to wait for your page to load so they’ll leave in the first few seconds. Google will take this into consideration and lower your page ranking but if you have an excellent loading speed the bounce rate will be much lower and your rank will not be affected at all. If anything it will increase as your bounce rate decreases.
Social Media Visibility
Your social media visibility will also play a huge role in your ranking in 2021. It’s a factor that has been constantly rising through the years and it’s expected to be even more relevant next year. So the more shares, likes, and comments you get of your website on Facebook, Twitter, and other social media sites, the better you will rank in 2021. Getting your website shared by users on social media will not just improve your rankings but also increase your credibility and help you grow your brand awareness which also contributes to improving your SEO ranking. The algorithm of search engines, especially Google, takes this into consideration when ranking your website for specific keywords so putting some energy and effort into getting more social media presence will help you go a long way.
Google’s Page Experience Signal
One of the newest features that Google announced for 2021 is the page experience signal. It’s scheduled to launch in a few months and it’s going to play a key role in your rankings. The system they introduce for ranking websites will have several parameters such as speed, visual stability, and responsiveness, and topping the charts in all three of these will result in much better placements. They are calling this system the “Core Web Vitals” and it will be centered around the user experience.
Wrapping It Up
How you rank on search engines is very important for your brand and business because that way you are attracting visitors to your site. The visitors are potential customers and the more visitors you have the more chances you have to get a sale. This is the main reason people are preoccupied with how they rank and if you know what to improve for 2021 to get ahead of your competition you’ll find yourself at the top of the ranks which is where everyone wants to be. Improving your content to meet all the points above will certainly help you in your mission to rank better in 2021 .