How to Write eBooks in 2020: A Guide for Content Marketing Success

More than 266 million eBooks were sold in 2017, according to Statista. The same report calculates the annual revenue of this industry as over $1 billion. Therefore, it is not surprising why many content creators and marketers are interested in writing and publishing eBooks in 2020. Perhaps that is on your list of New Year’s resolutions or overall bucket list. This type of content writing in 2020 will continue to grow in popularity, which is why this helpful guide will walk you through the various content tricks and tips for next year that will come in handy.

Focus on the Foundation, Do Not Rush the Development

You may be eager to see your work printed and published – especially if this will be your first eBook. Perhaps you have even envisioned the appearance of your eBook cover with your name printed on the bottom. This is where you should exercise some caution, because that anticipation may convince you to dive in headfirst and rush through it. You should view the foundation of your book (or any form of content writing in 2020) as one of the most important elements. Have you taken the time to outline the content of your book? Have you navigated the direction you will follow and the path you will take?

When analyzing this “road map of content,” you should focus on three key factors:

  • Target purpose
  • Target message
  • Target audience

What is the purpose of your work? Do you want to entertain or educate? Engage or inform? Is it a desired hobby or profession? Do you want to establish yourself as an expert in your field or just have some content ready to give away as you build your online presence? Once you establish your purpose, then it will make it easier to determine what you want to say (message) and who you want to hear it (audience). Your foundation must be in place before you move to the next step and work hard to develop your eBook.

Mind Maps, Outlines & Brainstorming Bubbles

What comes to your mind when you hear or read the phrase “mind map?” Perhaps you think of  a scene from a movie where the main character has a wall filled with pictures, maps, and post-it notes with a lot of string and tape to connect the different points together. Essentially, during the outline stage of your eBook development, you need to become that person.

No, the excessive amount of string and post-it notes may not be necessary. However, you do need to create a mind map or brainstorming bubble collage. For instance, you could place the title of your eBook in the middle of the page, add the supporting points and then connect the dots. Regardless of size or significance, write it down!

Write, Write and Write Even More!

As soon as you start writing, keep your eye on the prize and just keep writing. All the content tips and tricks for next year that you will want to follow require persistence, determination and focus. It is easy to become distracted or even discouraged once you start writing the eBook. It is highly recommended to establish a daily or weekly word count goal to measure your progress.

For instance, if you want to create a 20,000-word eBook, then you are essentially aiming for 90-100 pages overall – especially if you want to add a few images throughout the book. Focus on the words – not the pages. Becoming a little too liberal with formatting and spacing can quickly cause your page count to skyrocket, creating the deceptive illusion of more content. On the contrary, if you focus on writing 1,000-2000 words each day and address the formatting later, then you will prioritize content over spacing.

Review, Revise and Rewrite Accordingly

Reaching “The End” of your eBook does not necessarily mean you have crossed the finish line. Even the most successful novelists and published authors of all time readily admit that the editing stage is the most important part of the content creation process. You need to be able to comb through each sentence, paragraph and page while wearing your “Editor’s Cap” on your head: ready to review, revise and rewrite as needed.

  • Cut the Fat, Keep the Meat: As you review your content, you may notice that certain areas are wordier than necessary. Keep the “less is more” principle at the forefront of your mind with your content writing in 2020. Doing so will help you to quickly identify what to keep and what to delete.
  • Read Your Work Out Loud, Focus on Naturalness: How does your work sound? It may make sense as you type it while listening to the voice in your head. However, it may sound completely different once you read it out loud. Go ahead and take that step as you edit the eBook. Does it sound natural or robotic? How does it flow? Are your transitions and punctuations appropriate? You may be surprised how much you can learn about the quality of your content just by taking the time to read it out loud.
  • Trust in Online Tools to Help You: Pay attention to the content tips and tricks for next year that will help you to work smarter (not harder) when creating your eBook. For example, use online editing and proofreading tools to help you chisel your work. Using such online resources as CopyScape and Grammarly will help you to assess the originality, grammar and overall structure of your work.

Study and Read Other eBooks Closely

One of the best parts of content writing in 2020 is the abundance of examples, resources, articles and other published works available for research purposes. Decades ago, there was a relatively small population of eBooks. That is no longer the case; use the prevalence of these publications to your advantage! Examine and dissect other eBooks – especially those within the same niche or market – to get a clear idea of what your audience expects and where

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