An infographic is one of the fastest ways to get your information across. The combination of well-structured text and images can help educate your target audience on a range of topics and issues. One of the main advantages of using infographics is that you can easily convey your intended message more effectively than just plain text blog posts.
The visual aspect of infographics will help your readers absorb the message faster and remember it for a longer time. In fact, it’s estimated that visuals improve people’s ability to follow instructions by up to 323%.
When writing content in 2020, ensure you follow the following steps to create compelling infographics:
1. Create an Attention-Grabbing Title
One of the most important steps in infographic writing is creating an eye-catching headline that piques the interests of your target audience and aligns with your niche. While it may sound straightforward, this takes hours of research.
Ensure your headline ideas are unique, relevant, and interesting. You can take advantage of research keyword tools such as BuzzSumo and Google Adwords Keyword Planner to find trending keywords that you can use on your title.
Another good way of finding an attention-grabbing title is by repurposing your most popular blog posts for your infographics. This is a very effective strategy for businesses with already established online following. You can scrape inspiration from other blogs, but ensure you don’t plagiarize the content. Additionally, make the infographic more interesting than the original blog post.
2. Create an Audience-Oriented, Data-Driven Intro
Once you find an engaging title, it’s time to create a powerful introduction. While a good infographic should be eye-catching by itself, it’s still important to capture your audience’s attention with a captivating introduction. You can start by highlighting some statistics to spark your audience’s curiosity while targeting their pain points.
3. Strike a Balance Between Visuals and Texts
As mentioned above, an infographic is made up of two types of content – visuals and texts. Both are extremely important, so it’s is crucial to strike a balance between the two. If you have a compelling text but bland graphics, your infographic won’t work. For an infographic to work, the text and visuals should work together to vividly bring out the message you intend.
4. Have a Narrative Arc
Although infographics look like bits of data stacked together, you can make it more interesting by incorporating a narrative arc that will help readers through the process. To do this, you can use a storyline, a series of chronological events, or different sections. A narrative arc will make an otherwise boring copy, more engaging.
5. Keep it Brief
Because of the visuals, infographics can be quite lengthy. However, a very long piece can be a turn-off to many readers. You need to be careful with your wording – learn how to write complicated things in simple words. Ensure the language you choose supports the main point in the infographic and helps the readers easily understand what you are trying to bring out.
6. Use Emotive Language
Just like all other types of content, infographics should be able to capture your readers’ attention. Thus, include accurate data sets in your infographic that will bring an emotional connection with your audience. Make readers relate to your content by touching on their pain points.
Include something that will make them stop and think. Your infographic should spark emotions to your readers and make them start conversations and share your content.
7. Include Branding, But Don’t Overdo It
When writing content in 2020, do forget about the technical details. All of your diagrams in your infographics should be appropriately labeled, necessary links embedded, and your brand included. An infographic has the potential to easily go viral on different online platforms. If you didn’t include your brand on a viral infographic, your audience won’t know where to get more information from, thus, you lose out on potential customers.
To maximize on your infographics, ensure you brand the image itself. This will not only link back to your main website but also give you more authority in your specific niche. Therefore, wherever your content is shared, people will know where it came from.
But too much branding may also kill your infographics. So do it subtly. Keep in mind that infographics are not promotional materials – they are used mainly for educational purposes.
Don’t stuff your infographic content with your brand name or product names. This is will make it sound salesy which is a big turnoff to many people. If your infographic is well-written and structured, your readers will automatically be interested to learn more from your website, so you don’t have to sell yourself.
Final Word: Infographic Content Marketing Tips For 2020
A well-written infographic can help improve your organic web search ranking and traffic. It should also relate to your target audience as well as have informative and compelling content. Combine this with an eye-catching design and distribution strategy, and you have yourself a piece of content that converts.
For more tips on how to write infographic content in 2020, check out these content marketing tips on writing data-driven content.