Over 4 million blog posts are published every day on the internet. That’s a lot of competition! No wonder you feel like nobody reads your blog posts. But it’s one thing to share your thoughts on a particular topic and an entirely different thing to write content in a way that attracts and captivates the reader’s attention.
You just can’t splash tough words around and hope to create compelling content. There’s an art to writing content in 2020 that engages, communicates, and persuades your online readers. Consider these content writing trends in 2020 to write blogs that your people will actually read.
1. Know Your Target Audience
Instead of guessing what your target audience wants to read, it’s recommended to research your industry and do a competitor analysis to make a data-driven decision.
Sounds complicated? Not really!
You can make use of a wide range of online resources, including:
- Reddit: A great resource to find questions that your clients are asking.
- Google Adwords’ Keyword Planner: This free tool shows you the most popular keywords used by your target audience.
- SEMrush: This resource allows to spy on your competitor’s strategies, and steal the best practices.
These research tools will help you understand your audience better, know what content trends, and know what they’re looking for. From this information, you can come up with compelling topics in your niche.
2. Create an Eye-Catching Headline
You may write the most valuable content, but if it has a headline that sucks, nobody will bother reading it. For instance, you may want to target outdoor lovers with keywords like “best running shoes”. From an SEO standpoint, you’ll want to include the keywords in your title. However, to make your title more enticing, ensure other words in the title spark curiosity or offer a promise.
So, instead of simply using “best running shoes” as your headline, you could write something like “Top 10 Best Running Shoes for Flat Feet”. This headline not only narrows down to a more specific audience but also entices readers to click through to see the “top 10 shoes”.
3. Hook Your Readers
You only have eight seconds to grab readers’ attention and convince them to continue reading. Thus, without a super-engaging hook (first sentences of your blog), your clients may not read your blog post. A good attention-grabber for your hook can be an interesting statistic, a cliffhanger, or a direct question that your reader will resonate with.
One surefire way of hooking your readers is using the “AIDA” method. AIDA stands for Attention, Interest, Desire, and Action. Having these elements in your blog post will get your readers hooked and lead to more engagement, which is essential to the success of your blog. Let’s break down each word in this acronym.
Attention: In this media-filled world, you need to be quick to grab your readers’ attention and get them hooked to reading the rest of your post. You can start with unfamiliar facts, jokes, or something controversial.
Interest: Next, you need to hold the interest of your audience. The best way to do this is by showing them you understand their problem.
Desire: Make your readers understand that what you are offering can actually help them.
Action: Inspire your audience to read the rest of the blog post to find a complete solution to their problem.
4. Write for Your Audience
Before you start writing, create an outline to ensure your blog post has a logical flow. Ensure the body of your blog answers the reader’s questions and is backed up by credible sources. Your content should be well-researched, leaving your readers with no doubts.
Content that merely makes claims and doesn’t cite sources may be considered inauthentic. It’s a mish-mash of stolen ideas, assumptions, and personal opinions that don’t add any value to the reader. With evidence of good research, your readers will establish a sense of trust and will always be referring to your posts.
Your paragraphs should be short (one to three sentences) and straight to the point. Even if you have done your research and created an insightful piece, people still won’t read your post if it’s presented in chunky paragraphs. People like reading well-spaced content. Additionally, divide your content into sections with descriptive subheadings. This will make your post easy to digest.
5. Wrap it All Up With a Strong Call-to-Action
A good conclusion should have a subheading and should summarize what your reader has learned. At the end of your conclusion, give your readers tools or resources that’ll help them turn your advice into deeds. You can ask them to:
- Buy your product/service
- Sign up for your emailing list
- Take a survey
- Share a link to social media platforms
- Download a checklist or an e-book
Make sure you give your readers something to do at the end of the blog.
Convert Your Readers With These Content Writing Tips For Next Year
With thousands of new blog posts launched every day, it’s crucial to make your content stand out. The key to making your clients actually read your content is knowing what you are writing, who you are writing for, and how you will help them. As content writing in 2020 continues to dominate the online marketing business, your overall goal should be clear – create quality content.
The five golden content writing tips above will improve the odds of having your content read. This will not only give you more authority in your niche but also boost your business. Readers who finish reading your blog posts are more likely to convert into returning clients.