Are you ready for the content marketing trends that will dominate 2020? It’s an important question. Becoming a successful content creator represents a key step in driving potential customers to any site. This step-by-step guide will walk you through the process, allowing you to use content to boost traffic and improve your conversion rates.
Building up a competitive content offering can present a daunting challenge. Shifting expectations and developing technology can leave your head spinning. However, it’s not as complicated as it initially seems. Here are the steps you can take to ramp up your success as a content creator headed into 2020 and beyond:
Step #1: Content Creators Have the Right Tools
Get Familiar with Technology
Tools evolve over time. At one point, when people spoke of content, they meant something written by hand. Then came typewriters, word processors, and finally computers. Now, we are dealing with even more advanced technology, taking advantage of mobile devices and low-cost video production.
This evolution is an ongoing process. The more you know about the current technology, the better content you can create. As such, start your 2020 content creation efforts by getting familiar with the current developments. It will get your output closer to the cutting edge.
Find the Cutting Edge
Speaking of the cutting edge…it’s important to understand the current state of content production, before you launch your 2020 slate. After all, to get seen, you need to offer something different. The Internet is flooded with content. Put out something average, and you are likely to get drowned.
As such, develop a plan to differentiate yourself from the crowd. Look at what’s available, and determine what you can offer that takes the conversation a step beyond. This defines the cutting edge. You want to drive the online discourse, rather than just fade into the background noise.
Step #2: Use Research to Keep Up with Content Marketing Trends
Know Your Audience
To get the most out of your content production, you need to optimize the connection with your audience. This allows you to produce engaging content that will draw in potential customers. Meanwhile, a deep understanding of how your content interacts with people gives you the opportunity to magnify your conversation rates. The better you understand who you are trying to connect with, the easier it will be to deliver your message.
Why are people turning to your content? Usually, it’s because you provide some sort of expertise. You are trying to build a sense of trust, which will allow you to connect with your audience. Maintaining this authority means keeping up with the online conversation. As you build your content offerings, make sure it contains an up-to-date understanding of your industry and the important topics that will dominate your sector in 2020.
Mine the Data
We live in the age of data. We are constantly inundated with quantitative information about almost every aspect of life. It can seem overwhelming. However, in the context of content creation, these numbers are essential.
Statistics let you know more about your audience, allowing you to refine your content to get a more concentrated message across. Use this information. Find as much data as you can about your audience. Drill down on these statistics for meaningful insights into how you can better connect with the people you are trying to reach.
Step #3: The Best Content Marketing in 2020 Will Be Original and High Quality
Hone Your Voice
Providing information represents only one task in the content-production game. You also have to deliver that information in an interesting and engaging way. This involves developing a unique voice. After all, it’s not just what you say, it’s how you say it. So, don’t just push your expertise forward in 2020 – fine tune your voice as well.
Master Your Craft
When you become a content creator, you are trying to accomplish two things at once. On the one hand, you want to be seen as an expert in your field. At the same time, you need to be an expert in the content production process itself. You have to excel at the technical process of creating your content.
As such, commit to continuously improving your technique. If you have a blog, work of being a better writer. If you’re making videos, consistently press for better editing and higher production values. It will make your content more engaging and more successful with your intended audience.
Step #4: Content in 2020 Is Just Part of a Bigger Process
Remember, content production isn’t an end in itself. You are using it to achieve broader goals. Specifically, you were trying to develop relationship with your audience. You want to turn anyone who casually stumbles across your offerings into a customer, or at least into long-time content consumer.
As such, don’t treat your audience in a passive way. Instead, you want to create a conversation. Use things like the comment section to create a two-way dialog. Engage with the feedback you receive and try to form individual relationships with the important contacts your content inspires.
Evolve Over Time
Once you feel like you’ve become good at content creation, it’s probably time to start looking for ways to change. You don’t want to get complacent. The industry is in constant flux, as new technologies develop and communication tends change. You need to keep up with the evolving situation. This will allow you to thrive, not just in 2020, but also for the foreseeable (and unforeseeable) future.