The length of blog posts is a hot topic. There are many schools of thought on the subject. We hope to give you a more definitive answer as to what the future trends will be.
Although the way people collect information tends to change and evolve, let’s see what the trend for blogs is, in 2020.
We all know the two basic rules:
- Brief and concise
- Examples are better than theory
Are the rules changing?
How did it all start?
When blogging made its way in the mainstream media, bloggers relied strictly on content to get the job done. This meant, the longer the article was the better the result.
With the passage of time and the evolution of technology, bloggers started utilizing other means to get the message across. Anything from images, infographics, videos, and gifs were introduced as content alternatives. As a result, the actual word count dropped.
Blogs in 2020 and the New Direction
Recently there has been a lot of discussions focusing on how long blog posts are the most effective. Taking us back to where it all started.
It appears that as we are introducing more products and services, we need to also introduce more content to allow the audience to collect all the information needed before making a choice.
However, merely the length of a post is not the answer.
Yes, readers appear to prefer longer posts, in particular somewhere in the area of 1500 words, but the articles have to carry quality and an image as well.
Other factors such as, who referred them to the article appears to be a major key as well.
It is important to note thatthe findings say that the longer a reader spends on an article, the more likely it is to share it.
Quality on length?
Although there seems to be a preference for blog posts that are in the area of 1500 words, the quality of the article appears to be of major importance.
Therefore, do not write just to write. Quality is key. If your subject is broad and you can use more words to cover it fully, then do so. If you are covering a rather simple, common subject, opt for quality and not length.
Blog Length Per Industry
One answer does not fit all.
It makes a difference if you are writing about legal and medical issues that require more analysis, or if you are simply reporting on a fashion event.
Let’s take a look at some popular industries and the ideal size for a blog post.
1. Gadgets, Web News, Gossip and Politics
The ideal article size comes in somewhere between 200 and 400 words.
2. Personal Development and Marketing
The ideal size here comes in somewhere between 1200 and1500 words.
3. Health and Finance
The idea article size comes in somewhere between 700 – 1200 words.
It appears that we are dealing with an oxymoron when it comes to the content industry. Although people are looking for fast solutions, and have less free time, they prefer longer articles.
As mentioned above it depends on the subject and the quality as well.
The trend for blogs in 2020 appears to crave longer articles with quality information.