Content quality versus quantity has always been a major topic concerning SEO. Many believe that longer content will yield a higher chance of ranking keywords as well as covering more informational ground to address a reader’s interest.
This belief has led companies in every industry to focus on content creation to interact with their target market, develop brand awareness, and to spread their message. However, is it better to focus on the volume of content creation or quality content creation?
Should You Choose High-Volume Content Creation?
The bottom line is that the more content you produce means the more traffic you can draw.
With a high rate of article publication, you can use various SEO tactics and strategies to make sure that search engine results are favorable to your content. There is also the fact that the more content you produce the higher the chance that you’ve covered a topic of interest.
The more visitors to your page is the ultimate goal for some companies, so they may let slip their quality content creation in an attempt to deliver a new article daily.
This method does a good job of driving traffic to your site, and it’s necessary to drive traffic if you want your business to prosper, however, traffic alone won’t make you profitable. What you want is to convert visitors into consumers.
If your site is geared towards technology, then posting a 1,000-word article about the latest trending news bite is not going to help you much.
There is also the issue of how Google views your content.
Google is constantly tweaking its algorithm in order to provide content that a user is looking for.
While there are SEO tactics to maneuver your ranking with Google, there are some red flags you should be aware of when using the high-volume content method.
Some Google markers that flag a page as poor quality include:
- Scraping/spinning content – Essentially rewriting content from another site
- Keyword spamming – Filling your content with keywords unrelated to your site
- Hidden keywords – Hiding keywords in your content by making the text color match the background
- Unformatted content – Blocks of text without headers and subheaders
- Typos and grammatical errors – Google doesn’t like a sloppy typist
- Automatically generated content – Robot generated content can’t outwit Google’s robots yet
While high-volume content creation may seem like a bad choice, it’s usually only bad for new companies in the arena.
If your business is established and has a good rapport with your audience, then even if the quality slips, your brand recognition will convert them into consumers.
Should You Choose High-Quality Content Creation?
The counter-argument suggests that high-quality content creation is the best way to bring in and convert visitors into buyers. The problem is that, and every writer will agree, producing high-quality content is difficult.
We’re currently living in a time when almost every subject has been dissected and cross-referenced multiple times. As a reader, the amount of information can be overwhelming.
If you want to make Sunday morning pancakes and search “easy pancake recipe”, you’ll get over 73 million results.
If you just write an article on an easy pancake recipe, you’re going to need to find a way to separate yourself from the pack.
You’ll need to provide unique and valuable content, and the best pancake recipe, if you hope to rise above your competition.
Or you can copy-paste the content of your competitors and end up on the 50th search page result.
If you choose to go the route of quality content creation, then you’ll have a gateway to greater reach and exposure. If your content speaks to your audience, the likelihood that it will be shared is exponential.
If you can directly address your audiences core issues, without the fluff, then you’ll build trust and rapport. Becoming a brand that is reputable and a thought leader in your industry.
By delivering top-tier content that fulfills the needs of your audience, as well as informs them further on the subject, then you’re building brand loyalty and retaining customers.
Customer retention is the ultimate goal for most producers because the cost to acquire a new customer is many times more expensive than to retain one.
While it will depend on your business and what you hope to achieve, in terms of which of these methods will be best for you, keep in mind that generally, high-quality content is intrinsically better than low-quality content.
Of course, if you can produce high-quality content creation at high-volume, then you’ll be doing great!