It is an open secret that content marketing is vital in engaging your audience, winning leads, and making sales. It also helps you establish trust and authority, as it portrays your expertise while giving helpful information to guests and customers.
However, you must possess excellent techniques to reap the numerous benefits of content marketing. Therefore, it is essential to have a good grasp of the various content marketing techniques you can use. Otherwise, you would end up wasting time and effort in growing your business.
We have compiled a list of 5 types of content guaranteed to grab and sustain your audience’s attention, ultimately turning them into customers. We will also provide you with information about these content marketing techniques and suggest ways you could go about them.
At the end of this article, you will be able to select the most effective content marketing techniques suitable for you.
Let’s cut to the chase.
1. Blog Posts
Generally, blog posts often come to mind when people think about content marketing. They are quite suitable for small and large businesses alike. They are pretty easy to create, especially when they are not too long nor require too many pictures.
Blog posts are required for effective Search Engine Optimization (SEO). Consistently creating high-quality posts can help to drive more organic traffic from search engines to your site.
Blog posts can also be used to elevate your thought leadership status. More than that, they help create and establish networking opportunities with people in your industry. They also help to generate leads for your business and create brand awareness.
There are several types of blog posts you could create to engage your audience. You could try Q&As, how-tos, interviews, product reviews, collaborations, guest posts, lists. The possibilities are endless. You could also check out blogs in your industry to give you an idea of the posts that resonate with your audience.
They are some of the most shared content online. Businesses use infographics to educate their target audience while providing information that could attract potential customers. Most infographics tend to be visually-driven such that they are attention-grabbing and concise.
There are different formats your infographics could take. Therefore, it is up to you to decide which format is most suitable for your business.
You could use infographics to present statistics to help people understand the value of your product or service. You could also use infographics to explain what your product does or break down a complex concept.
In creating excellent infographics, you may need to hire a professional designer to help you out.
3. White papers
Businesses use them to establish expertise and improve thought leadership status in a particular industry. White papers are similar to e-books. You could either make them available for free download on devices or publish them online as PDFs.
White papers differ from e-books in that they are more data-driven, detail-focused, and information-dense. When used effectively, they can help to improve Search Engine Optimization (SEO). They can also help to generate more leads or gather data about new leads for small businesses.
4. Video content
Now more than ever, people are more inclined towards video content. According to a recent Cisco report, online videos will account for 82% of all online traffic. Thus, if you want to remain relevant, it is crucial to be deliberate about grabbing the attention of your target audience.
Video content is one of the content marketing techniques that work for all kinds of businesses and target audience. Short and engaging videos can help you grab the attention of your audience while creating brand awareness. Creating product reviews and demos and how-to videos could also help to influence the decision of your customers.
There are several ways you can go about creating and publishing video content for your business. You could set up a YouTube channel, go live on Facebook or Instagram, or make use of video creation tools like Animoto.
5. Case studies
They form part of the most effective content marketing techniques. They are stories of customers that show how your business has helped them eliminate a problem or do something better.
Case studies can be used to show unique ways your products or services may be used. They are quite popular among customers because they are relatable and illustrate the value your business can add to their lives.
Finally, you need to know that you do not need to stick to a single content marketing strategy. You could try out a combination of the ones we have listed here. You could also explore some other options, as our list is not exhaustive.
Regardless of the techniques you adopt, consistency and hard work are what you need to make them work.