Fair treatment is on the minds of millions now more than ever before. Various forms of content – especially online content – have been dissected to prevent anyone from being offended, discriminated against or adversely affected in some other way. To make sure that you remain polite with your own content, here are several content marketing tips that you should consider:
Transparency is Essential
How long would you have a detailed conversation with someone without knowing anything about them? More importantly, do you think someone would feel comfortable opening to you if you have not yet opened to them? Transparency always plays an instrumental role in building relationships and polite interactions – regardless of the medium or method chosen. Check to see how transparent your brand persona is to your target audience. The more transparent you are with them, the more transparent they will be with you. Your prospective and existing customers will be more likely to view your open honesty as a polite gesture if you do.
When in Doubt, Ask a Question
Your target audience is the most qualified group to let you know if your content is polite or impolite, offensive or outstanding. You depend on their feedback when it comes to your products and services. In a similar way, you should also depend on their feedback when it comes to the quality of your content. Before you dive into applying new content marketing tips or revamping your existing strategy, invite your audience to become part of the conversation. Ask for their input in such areas as:
- Frequency: How often do they want to hear from you?
- Channel: Which method/channel of communication do they prefer you use?
- General Feedback: How do they honestly feel about your existing content?
- Areas of Improvement: How can you improve? Where are the weaknesses of your content and overall online presence?
You may be surprised to see just how open and honest your audience members will be with you if you openly invite them to share.
Respond to Feedback and Posted Comments
Asking the question is only half the battle. The other side of that coin is you must acknowledge the answer. With a little creativity and cleverness, you can easily turn a common response into the foundation for a new post or article. At the very least, you should respond directly to each legitimate comment that you receive. Even if it is not in line with your current strategy or seems to come from “left field”, you should still thank the person for providing feedback and encourage them to remain engaged. Doing
Always Apply the ‘Front Page’ Rule
It is easy to assume that no one will ever read your work. As you grow your online presence and try to build an audience, this misconception may convince you to say certain things that you would never say to a massive crowd. Recent news stories and backlash controversies have proven that an unread post today can easily become a front-page headline tomorrow. Therefore, you should create all content with that “front page” mentality. Only publish content that you and your target audience would not mind seeing published on the front page of a major newspaper or news feed.
Customer Convenience is a Top Priority
It is easy to focus on what is more convenient for you and your brand. Your primary focus, though, should always be on what is more convenient for your customers. For instance:
- Timing: Does your publishing schedule work well with their schedule?
- Frequency: Are you posting and promoting too much or not enough content to meet their expectations and satisfy their needs?
- Social Media: Are you actively using the platforms that are popular within your industry or just popular to you?
- Open Communication: Can your customers communicate with you in a timely fashion through your “Contact Us” form, social media messenger, email, etc.?
A Timely Response is the Best Response
When asking questions during a face-to-face conversation, you likely expect instant responses. Even when speaking on the phone, long pauses and dead air will make you question if the person on the other end is even listening to you. The same principle applies when publishing and promoting high-quality, polite content. An immediate response may not be practical – especially if the customer contacts you outside of your normal hours of operation. However, making them wait 24-48 hours for a response is unprofessional and rude. Timely responses will reassure your audience that you are trustworthy, reliable and dependable.
Keep an Open Mind for Change
What works today may not work tomorrow. What may be considered creative today but turn controversial tomorrow. Pay close attention to any content marketing tips that help you and your brand adapt to change. The digital age demands it! If you want to make sure that you provide polite content to your audience for many years to come, then adapting to change whenever it comes along is a crucial part of this process.
What other steps do you take with your own content to keep it polite and respectful for your audience?