Once the Google June 2019 core plus update completed, most content creators and marketers closely examined the quality of their content – searching for any signs of a negative impact. Studies show that low-quality sites were struck with a major blow to their traffic statistics, but quality content creators were reassured to keep moving forward as usual. However, this core update made it clear that more focus should be placed on video content. Why?
Video Carousels Play a Big Role in Search Engines
Back in June 2018, one major change to Google searches introduced video carousels into the SEO equation. Within just the first week, according to SearchMetrics, YouTube experienced a 25% boost in visibility thanks to these carousels. The same report shows that those video carousels experienced another major boost with the Google June 2019 core update as they are present in more than 60% of desktop searches.
If you want to take full advantage of the growing presence of video carousels, creating high-quality video content is essential.
Video Marketing is Still on the Rise
Another reason why you should focus on video content after the Google June 2019 core update is to follow the wave your customers already ride today. According to Social Media Today, more than 5 billion videos are watched daily on YouTube alone and 100 million hours of video content is watched daily on Facebook.
Further studies show that 70% of marketing professionals optimize video for SEO, which means that the chances of your target competitors joining this race are very high. Future projections show that these numbers will only continue to increase with each passing year, which is why it is vital for you to act now.
Your Customers Are More Likely to Share Your Content
Whether you post an article on your website or an image on social media, the goal for most quality content creators and marketers is to generate a substantial amount of traffic and overall engagement.
The “golden egg” of opportunity that they hope for is to even go viral with a specific post. Studies have shown that there are 1,200% more shares of video content on social media than images and text messages combined.
For a moment, take off your “content creator cap” and start to think of yourself as the typical consumer.
- How many times have you shared a video on social media this week vs a text/image post?
- Are you more likely to engage with an article link, embedded image or captivating video?
- When you need “how-to” information, are you more likely to read an article or watch a video?
As you work on taking your content to the next level after the Google June 2019 core update, make sure that you “switch caps” between creator and consumer. It will help you to clearly see these types of needs and areas of improvement clearly.
Improve the Success of Your Email Marketing Plan
If you want to increase the success rate of your email marketing strategy, video content plays a helpful role in this area. Studies have shown that embedding a quality video within your email leads to an increase of up to 300% for your click-through rates.
Further reports show that the top 3 types of video content are:
- Customer testimonials
- Tutorial videos
- Demonstration videos
If you can manage to find creative and clever ways to enhance your emails with this type of content, you will be surprised by the end results. One report claims that you can even boost open rates of your sent emails by adding the word “video” to the subject line.
Once again, you must consider the mindset of the typical consumer. It is very easy to forget an email – especially when you consider the 281 billion emails sent daily in 2018 alone, according to Statista. However, studies have shown that customers are more likely to remember your emails and content in general with videos than without them.
Draw and Engage Your Target Audience in a New Way
As content creators and marketers, your primary objective is to find creative ways to capture your audience’s attention and keep them fully engaged with your work. As you strive to achieve this goal with your own work, make sure that you leave plenty of room for video content in your plans.
You do not need to aim for the high-quality video productions that you may notice on YouTube – especially those with high subscriber counts that may generate a substantial income from their videos alone. Instead, focus on finding effective ways to create quality video content built on the same foundation as your other content. Doing so will help you to generate first-class results long after the Google June 2019 core update has come and gone.
The Bottom Line
You may have spent a considerable amount of time and effort mastering the art of articles and social media posts without videos. However, it is clearly the time for you to take things back to the drawing board if you want your presence to thrive after the Google June 2019 core update.